Together We Grow
A social-first APAC campaign toolkit designed to encourage community participation through localized storytelling and reusable templates.
Selected work
Brand systems, campaign creative and motion-led content for global and regional brands.
A focused selection of commercial projects across social campaigns, event identity, AI storytelling, corporate brand communications and large-format motion.
Hong Kong Soccer Sevens
A vibrant tournament identity system spanning key visuals, social content, ticketing graphics and venue-facing design.
Alibaba AI Social Rebrand
A conceptual rebrand focused on translating complex AI technology into a clear, confident, and human-centred visual language suitable for public communications, reimagining Alibaba AI's visual identity to better communicate trust, innovation, and accessibility to enterprise stakeholders.
Vitasoy Brand Communications
This project focused on developing brand-led B2B communications for Vitasoy's LinkedIn presence. The objective was to translate Vitasoy's brand values into clear, professional visual content tailored for partners, stakeholders, and the wider business community.
Olympics Digital Campaign
Olympic-themed visuals combining social energy with polished campaign production for digital fan engagement.
Flavours That Bind
A motion-led billboard collaboration for Shanghai's Magnolia screen, connecting global brand design with large-format public media.
Full House Casino Campaigns
A collection of game-led campaign visuals, motion promos and social assets designed for high-energy casino marketing.