Together We Grow
A social-first APAC campaign toolkit designed to encourage community participation through localized storytelling and reusable templates.
Selected work
Brand systems, campaign creative and motion-led content for global and regional brands.
A focused selection of commercial projects across social campaigns, event identity, AI storytelling, corporate brand communications and large-format motion.
Alibaba AI Social Rebrand
A refreshed identity system for Alibaba AI, making complex AI concepts feel more accessible, visual and social-ready.
Hong Kong Soccer Sevens
A vibrant tournament identity system spanning key visuals, social content, ticketing graphics and venue-facing design.
Vitasoy Brand Communications
A set of cohesive brand and social visuals supporting festival greetings, annual report moments and product-led campaigns.
Olympics Digital Campaign
Olympic-themed visuals combining social energy with polished campaign production for digital fan engagement.
Flavours That Bind
A motion-led billboard collaboration for Shanghai's Magnolia screen, connecting global brand design with large-format public media.