Brief
Hong Kong Soccer Sevens needed a stronger campaign identity to present the tournament as a global sports event across digital, social and physical touchpoints.
Role
Angel created campaign assets across key visuals, social posts, event communications and tournament venue graphics.
Design Approach
The system leaned into high-energy sport photography, saturated green and blue palettes and bold typographic hierarchy for fast recognition across posters, screens and social posts.
Deliverables
Tournament key visuals, social campaign assets, ticketing graphics, venue signage, digital advertising and event communication layouts.
Impact
The campaign received the DigiZ Awards Best Use of Real-Time Marketing in 2024, reinforcing the value of a responsive and cohesive event identity.
