A vibrant tournament identity system spanning key visuals, social content, ticketing graphics and venue-facing design.
Event identity
Venue graphics
Social campaign
Digital advertising
Impact
This project focuses on rebranding a vibrant visual identity for Hong Kong Soccer Sevens 2023-25, positioning the tournament as a premier global sports event that drove a 70% boost in social interactions.
Awards
Global Digital Excellence Awards 2025: Standout Organic Content Campaign of the Year
Global Social Media Awards 2025: Best Real-Time Response Campaign
Global Social Media Awards 2025: Best Use of Social Media for Sports & Fitness
Event Rebrand & Visual Identity System
The goal was to create a bold yet cohesive visual identity that could scale seamlessly across digital
platforms, event spaces, and promotional materials while maintaining clarity and brand consistency.
Brand in Action
The identity was applied across key event touchpoints to create a unified and recognisable experience for attendees, partners, and media.
On-site Design
Digital Banner
Digital & Promotional Assets
Digital applications were designed to maintain consistency while supporting pre-event promotion, live updates, and post-event communications.
