01
Together We Grow
A social-first APAC campaign toolkit designed to encourage community participation through localized storytelling and reusable templates.
London-based / UK-ready
Angel Lee
Senior Brand & Motion Designer
Brand systems, integrated campaign creative and motion-led storytelling across social, web, video and product touchpoints.
Brand Systems Motion Design Campaign Creative AI Workflow
5+ years visual design
70% interaction lift
2x growth contribution
Projects
View all 02
Hong Kong Soccer Sevens
A vibrant tournament identity system spanning key visuals, social content, ticketing graphics and venue-facing design.
03
Alibaba AI Social Rebrand
A refreshed identity system for Alibaba AI, making complex AI concepts feel more accessible, visual and social-ready.
04
Vitasoy Brand Communications
A set of cohesive brand and social visuals supporting festival greetings, annual report moments and product-led campaigns.
05
Flavours That Bind
A motion-led billboard collaboration for Shanghai's Magnolia screen, connecting global brand design with large-format public media.
What she brings
Designer thinking with campaign speed.
Brand systems
Guidelines, campaign templates and reusable visual rules for consistent rollout.
Campaign creative
Social, paid, web and event assets shaped from strategy into production-ready design.
Motion craft
Short-form animation, video edits and motion-led storytelling for digital channels.
AI workflow
Midjourney-assisted concepting with final craft refined in Figma and Adobe tools.
Skills
FigmaAfter EffectsPremiere ProIllustratorPhotoshopInDesignMidjourneyFramerBrand GuidelinesMotion GraphicsCampaign ToolkitsFigmaAfter EffectsPremiere ProIllustratorPhotoshopInDesignMidjourneyFramerBrand GuidelinesMotion GraphicsCampaign Toolkits
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