Brief
Lee Kum Kee needed campaign visuals adapted into a striking billboard animation for Shanghai’s Magnolia screen.
Role
Angel contributed to motion-led execution and large-format adaptation, helping translate brand storytelling into a public digital display.
Design Approach
The design used clear product framing, high-contrast color and rhythmic motion to make the creative legible at architectural scale.
Deliverables
Billboard animation assets, large-format visual adaptation, campaign motion support and production-ready files.
Impact
The work connected global brand expression with a memorable physical media moment in Shanghai.
