Angel Lee Senior Brand Designer
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Lee Kum Kee / 2024

Flavours That Bind

A motion-led billboard collaboration for Shanghai's Magnolia screen, connecting global brand design with large-format public media.

  • Motion design
  • Billboard animation
  • Campaign adaptation
  • Global brand expression
Flavours That Bind hero visual

Tools

  • After Effects
  • Premiere Pro
  • Photoshop
  • Illustrator

Impact

Brought campaign storytelling into a high-visibility outdoor format through motion and large-scale visual adaptation.

Selected visuals