Brief
Alibaba Group needed Olympic-themed digital visuals that could feel energetic on social while still meeting the polish expected from a global brand campaign.
Role
Angel supported the design of campaign visuals, reels and digital content assets that bridged modern social pacing with a more premium video language.
Design Approach
The concept balanced motion-led content, strong contrast and contemporary digital layouts to create assets that could work across reels, screens and campaign placements.
Deliverables
Social reel visuals, digital campaign layouts, video assets and supporting graphic elements.
Impact
The work improved the campaign’s digital experience by giving fan-facing content a more dynamic and contemporary visual direction.
