Brief
Lululemon APAC needed social creative for the Together We Grow campaign that could feel community-led, regionally flexible and consistent with the brand’s wellness positioning.
Role
Angel led the visual design direction for social assets, localized campaign templates and participation-led formats including Add Yours-style prompts.
Design Approach
The system balanced soft lifestyle imagery, punchy data-led prompts and clean bilingual layouts so local teams could quickly adapt campaign content without losing brand consistency.
Deliverables
Social media templates, localized campaign assets, short-form content layouts, visual direction and production-ready files for APAC rollout.
Impact
The work helped local teams move faster with a consistent design language while keeping the campaign warm, participatory and community-focused.
