Brief
Alibaba AI needed a fresh social identity that could explain technical AI ideas to a wider audience without losing a sense of innovation and authority.
Role
Angel created the visual identity direction, content templates and social-first layouts, using AI-assisted exploration where useful while controlling final craft in the design system.
Design Approach
The design language used approachable character-led visuals, clean explanatory diagrams and modular content frames to make abstract AI topics easier to understand.
Deliverables
Social identity direction, content templates, educational visuals, campaign assets and reusable graphic components for ongoing AI storytelling.
Impact
The rebrand positioned Alibaba AI as more approachable and contemporary while supporting stronger audience interaction and follower growth.
