A conceptual rebrand focused on translating complex AI technology into a clear, confident, and human-centred visual language suitable for public communications, reimagining Alibaba AI's visual identity to better communicate trust, innovation, and accessibility to enterprise stakeholders.
Brand identity
Social content
AI storytelling
Template system
Tools
Figma
Photoshop
Illustrator
Midjourney
Impact
The rebrand led to a significant increase 30% in interactive
engagement and attracted 3K new followers.
Selected visuals
Translate complex AI capabilities into a clear and scalable design system that could work across
presentations, digital platforms, and brand communications.
