Angel Lee

Senior Brand Designer

Brand identity, social-first campaigns and motion-led storytelling across digital, video and product touchpoints.

Brand Identity Social Media Campaign Creative Motion Design

5+ years visual design

70% interaction lift

2x growth contribution

Projects

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Lululemon APAC 2024 Social Campaign

Together We Grow

Campaign creativeSocial templatesLocalization

Hong Kong Football Club 2023-2025 Award Winning

Hong Kong Soccer Sevens

Event identityVenue graphicsSocial campaign

Alibaba AI 2024

Alibaba AI Social Rebrand

Brand identitySocial contentAI storytelling

Vitasoy International 2023-2025

Vitasoy Brand Communications

Brand communicationsSocial contentAnnual report visuals

Alibaba Group 2024

Olympics Digital Campaign

Campaign creativeVideo directionSocial reels

Lee Kum Kee 2024

Flavours That Bind

Motion designBillboard animationCampaign adaptation

What she brings

Designer thinking with campaign speed.

Brand systems

Guidelines, campaign templates and reusable visual rules for consistent rollout.

Campaign creative

Social, paid, web and event assets shaped from strategy into production-ready design.

Motion craft

Short-form animation, video edits and motion-led storytelling for digital channels.

AI workflow

Midjourney-assisted concepting with final craft refined in Figma and Adobe tools.

Skills

FigmaAfter EffectsPremiere ProIllustratorPhotoshopInDesignMidjourneyFramerBrand GuidelinesMotion GraphicsCampaign ToolkitsFigmaAfter EffectsPremiere ProIllustratorPhotoshopInDesignMidjourneyFramerBrand GuidelinesMotion GraphicsCampaign Toolkits

Selected work is ready

Explore the full project archive or get in touch for senior brand, digital and motion roles.

See work Contact Angel